Main Street Gold and Coins – Home.
Cash for Gold, Silver, and Platinum Jewelry
Call 732-721-1400
Red Bank, NJ

Privacy Policy

Introduction

This Privacy Policy explains how Main Street Gold and Coins, also known as Cash 4 Gold ("we," "our," "us," or "the Company"), collects, uses, and protects information from visitors to our website at www.njjewelrybuyer.com (the "Site") and from individuals who contact us, request a quote, or sell items to us at our Red Bank, New Jersey location (collectively, "you" or "Users").
We are a licensed precious metals and jewelry buyer serving Red Bank, New Jersey and the surrounding Monmouth County area. We purchase gold, silver, platinum, diamonds, coins, silverware, and watches directly from the public. We collect personal information primarily so we can respond to inquiries, evaluate the items you want to sell, complete purchase transactions, and satisfy the recordkeeping obligations that apply to precious metals buyers under New Jersey law. By using this Site or providing information to us, you consent to the practices described in this Privacy Policy.
We encourage you to read this Policy carefully so you can make informed decisions about sharing your information with us.

What Information We Collect

We collect two general categories of information.
Non-Personal Information. This is information that does not identify you personally and is gathered automatically as you browse the Site. It may include your device and browser type, operating system, language preference, referring website, the pages you view, how you move through the Site, and the approximate date and time of your visit. We use this information to keep the Site working properly and to understand how visitors use it.
Personal Information. This is information that identifies you or could reasonably be used to identify you. We collect Personal Information that you choose to provide, along with certain technical identifiers, including:
  • Contact and inquiry details you submit through our forms, such as your name, email address, phone number, and a description of the gold, silver, platinum, diamonds, coins, silverware, or watches you are interested in selling.
  • Photos and descriptions of your items, if you choose to send them to us by form, email, or text so we can provide a preliminary estimate.
  • Communication records, such as emails, text messages, or notes from phone calls when you reach out to us.
  • Technical identifiers associated with your visit, such as your IP address, general (city/region-level) location derived from your IP address, and cookie identifiers.
We do not require you to create an account, and we do not knowingly collect more information through the Site than is needed to answer your inquiry or provide an estimate.

In-Store Transactions and Legal Recordkeeping

If you sell items to us in person, we collect additional information that New Jersey state law and local ordinances require precious metals and secondhand goods buyers to obtain and retain. This includes your name, address, and a copy or record of your valid government-issued photo identification, together with a description of the items purchased, the transaction date, and the amount paid.
We keep these transaction records for the period required by law, and they may be made available to law enforcement agencies upon lawful request. This is a legal obligation of our business, and we cannot complete a purchase without the required identification.
Our store premises may also be monitored by video surveillance for the safety of our customers, our staff, and the valuables on site. Recordings are used solely for security purposes and are retained only as long as reasonably necessary.

How We Receive Information About You

We receive information in the following ways.
  • Directly from you when you fill out a contact or quote-request form, call or text us, or otherwise reach out.
  • Automatically when you browse the Site, through cookies and similar technologies (see “Cookies” below).
  • From third-party service providers that help us operate the Site and our advertising, such as website analytics and advertising platforms (see “Analytics and Advertising” below).

How We Share Your Information

We do not sell or rent your Personal Information. We share information only as described below:
  • Service providers. We share information with trusted third parties that perform services on our behalf, such as our website host, form and email providers, analytics providers, advertising platforms, and (where applicable) call-tracking or scheduling tools. These providers are permitted to use your information only to perform services for us.
  • Legal and safety reasons. As a precious metals buyer, we may be required to disclose transaction records to law enforcement or regulatory authorities under applicable New Jersey statutes and local ordinances. We may also disclose information if we believe in good faith that doing so is necessary to comply with applicable law, legal process, or a governmental request; to enforce our agreements and policies; to investigate or prevent fraud, theft, security issues, or illegal activity; or to protect the rights, property, or safety of our company, our customers, or others.
  • Business transfers. If we are involved in a merger, acquisition, or sale of all or part of our business, your information may be transferred as part of that transaction, subject to this Privacy Policy.

Cookies and Similar Technologies

A "cookie" is a small file placed on your device when you visit a website. Cookies help websites function, remember preferences, measure traffic, and support advertising.
Our Site uses:
  • Session cookies, which exist only during your browsing session and are deleted when you close your browser;
  • Persistent cookies, which remain on your device for a set period and help recognize returning visitors and remember preferences;
  • Third-party cookies, set by services such as Google Analytics and Google Ads to measure Site usage and support advertising.
Most browsers let you refuse or delete cookies through their settings. If you disable cookies, some parts of the Site may not work as intended.

Analytics and Advertising

Google Analytics. We use Google Analytics to understand how visitors find and use our Site, such as which pages are viewed and how often the Site is accessed. Google Analytics collects information like your IP address and on-site activity, but we do not use it to identify you personally. You can opt out of Google Analytics by installing the Google Analytics Opt-Out Browser Add-on.

Google Ads. We advertise our services using Google Ads. Google and its partners use cookies and similar technologies to measure ad performance (conversion tracking) and to show our ads to people who have previously visited our Site (remarketing) as they browse other sites and apps across the Google network. We do not receive your name or contact details through this process — only aggregated or pseudonymous data about ad performance.

You can control the ads you see and how your information is used for advertising through Google’s Ads Settings. You can also learn more about Google’s practices.

Your Rights

Depending on where you live, you may have the right to:
  • Confirm whether we hold personal information about you and request access to it;
  • Request that we correct inaccurate or incomplete information;
  • Request that we delete your personal information;
  • Object to or request that we limit certain processing of your information; and
  • Opt out of marketing communications at any time.
To exercise any of these rights, please contact us using the details below. These rights may be subject to certain legal limitations — for example, we cannot delete transaction records that we are legally required to retain as a precious metals buyer — and we may need to verify your identity before responding.

California Residents

If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA/CPRA), including the right to know what personal information we collect and how we use it, the right to request deletion, the right to correct inaccurate information, and the right not to be discriminated against for exercising your rights. We do not sell your personal information or share it for cross-context behavioral advertising in exchange for money. To make a request, contact us using the information below.

Do Not Track

Some browsers offer a "Do Not Track" (DNT) signal. There is no common industry standard for responding to DNT signals, so our Site does not currently respond to them.

How We Protect Your Information

We take reasonable measures to protect the information we collect and maintain. Our Site is hosted on a reputable hosting platform, and we use industry-standard safeguards such as secure (HTTPS/SSL) connections and access controls to help protect your information against unauthorized access, use, or disclosure. We also require our service providers to maintain appropriate safeguards. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

Third-Party Websites

Our Site may contain links to other websites or services we do not own or control. This Privacy Policy does not apply to those third parties. We encourage you to review the privacy policies of any third-party sites you visit.

Marketing

With your permission where required, we may use your name, email address, or phone number to send you information about our buying services, such as updates on gold and silver prices or promotions for sellers, that we think may interest you. Every marketing message will include a way to opt out. If you unsubscribe, we will remove you from our marketing lists, though we may still send you non-promotional messages such as responses to your inquiries or administrative notices.

Children's Privacy

Our Site and our services are intended for adults. New Jersey law does not permit us to purchase precious metals or secondhand goods from minors, and we do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so we can delete it.

Updates to This Privacy Policy

We may update this Privacy Policy from time to time. Material changes take effect when we post the revised Policy on this page, and the "Last Modified" date above will reflect the most recent revision. Your continued use of the Site after we post changes constitutes your acceptance of the updated Policy.

How to Contact Us

If you have any questions about this Privacy Policy or how we handle your information, please contact us:
Main Street Gold and Coins (Cash 4 Gold)
325 NJ-35
Red Bank, NJ 07701
Phone 732-721-1400
Last Modified: July 2026